Content + SEO
Audience intent and core needs are steeped into a compelling content strategy that is designed for owned media performance. Websites are architected and/or re-architected for topic influence and category authority. Unique pages, answers and digital assets are optimized for mobile SERPs and Voice results. Prioritizing data and experience, and then tactical optimization, is how we capture organic results that drive the most valuable interactions.
Paid Search
We identify value in every click by organizing PPC accounts and assets to create efficiency and pinpoint learnings. Advertising strategy, keywords and creative are informed by natural language search behavior and desired high value actions. Messaging heavily impacts CTR, so specific calls-to-action are incorporated into ads to maximize clicks and guide on-site behavior. By focusing on what really matters to your audience, we redefine customer journeys at decision making moments.